Do you agree that we are now living in a Google world? It means the Search Engine technology world to get you to know anything you want to know. That’s why so many companies are willing to pay for several thousand US$ per month (at least in HK) to hire a SEO agency to improve their product or brand ranking on Internet. But since this technology is getting more involved in multimedia such as Google image, Google video or even Google audio index etc, what can marketing communication professionals do besides adding SEO related html language in their websites? Before any action taken, Let’s first have a look at how two new multimedia search engines work.
1. Visual Identification
More and more image search sites are gaining capabilities of facial recognition by vector point analysis and color hue. We can even read the text on the image, see its colors and classify it based on its form, shape and textures.
Besides, VideoSurf, another popular video search engine, conducts its searches based on visual identification rather than strictly text or meta-data. VideoSurf allows consumers to visually navigate through their results to easily find the specific scenes, people or moments they most want to see. Users can now spend less time searching and more time being entertained.
How this will change SEO and Internet marketing:
Internet marketers will have to be more cognitive of the content of the images and video than the actual meta-data, tags, titles, and descriptions they embed and/or apply to it.
It will be harder for black hat SEOs to get away with labeling false tags on a video in order for it to appear in the search results for that keyword.
2. Speech Recognition
YouTube, for the political channel, rolled out speech recognition capabilities, called Google Audio Indexing, which allows users to find keywords in politician’s video speeches. This is only the beginning for this technology, soon users will be able to search for keywords and mentions within all video.
How this will change SEO and Internet marketing:
Internet marketers will be forced to put much more stock into the audio content of their videos. Audio indexing combined with visual identification will vastly change the game of Video SEO.
Although the tech development will make our communication practitioners’ job more complicated or stressed, I am still quite expected on the SE technology’s future. After all, no pain, no gain.
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