Shop Link: http://myworld.ebay.com.hk/maggiezhu8301/
About Product:
- What we sell is Sock Doll, a new and popular DIY animal in mainland China, especially on Taobao.com. It can be made by various kinds of socks, cotton as well as clothes buttons. It averagely takes 3 or 4 hours for someone to design and sewing a sock doll exclusively for yourself. Girls can enjoy fun of DIY and happiness of the completion of works. It is also a sweet and exclusive gift for friends.
- Demographic: Young Girls, from 15 to 30 years old, university students and young white collars/office ladies
- Lifestyle: Who use animal dolls as pen bags, bag pendants or mobile pendants and so on/ Who have online shopping experience
- Psychographic: Who always like lovely dolls whenever
- Sock Doll DIY is a girl’s childhood dream. Not only fun you will get, but friends will also feel surprise and happiness from your DIY gift.
- Step 1: View Taobao.com to have an initial selection of 18 preferred products.
- Step 2: Make product categories by gift types including
o Valentine’s Day gift
o Friend’s birthday gift
- Step 3: In order to have an initial understanding of customer preferences in Hong Kong, an online survey was conducted during the last 4 days, which is helpful for both product purchase and pricing.(to see questionnaire, pls click https://spreadsheets.google.com/viewform?formkey=dGctWjdDamVXRS1IRFdzWVNmQ180dGc6MA)
- Step 4: Select the most two popular ones for each product category based on 20 questionnaires’ result and create an attractive name and description for each item.
o CNY’s gift:
o Friend’s birthday gift:
Product Source
- Two Taobao.com shop in mainland
- For copyright issue, we have talked with and gotten agreement from the shop owners that part of their products will be sold on ebay.com.hk for a coursework only
- 6 selected products will be bought in this week to ensure the deal success
Pricing
- Pricing is partly based on the online survey and partly based on the wanted margin
- For sock doll’s material package, price is set between HK$50 - HK$100
- For a finished sock doll, price is set between HK$120 – HK$160
- An opening promotion of 10% discount is also published to attract potential customers
Placement
- Yahoo.com.hk is originally a preferred online channel due to its high popularity in HK
- However, as we don’t have HK Visa Credit Card (it is required by Yahoo), we choose ebay.com.hk instead. We only focus on the Hong Kong local market considering the complication of global deals.
