Shop Link: http://myworld.ebay.com.hk/maggiezhu8301/
About Product:
- What we sell is Sock Doll, a new and popular DIY animal in mainland China, especially on Taobao.com. It can be made by various kinds of socks, cotton as well as clothes buttons. It averagely takes 3 or 4 hours for someone to design and sewing a sock doll exclusively for yourself. Girls can enjoy fun of DIY and happiness of the completion of works. It is also a sweet and exclusive gift for friends.
- Demographic: Young Girls, from 15 to 30 years old, university students and young white collars/office ladies
- Lifestyle: Who use animal dolls as pen bags, bag pendants or mobile pendants and so on/ Who have online shopping experience
- Psychographic: Who always like lovely dolls whenever
- Sock Doll DIY is a girl’s childhood dream. Not only fun you will get, but friends will also feel surprise and happiness from your DIY gift.
- Step 1: View Taobao.com to have an initial selection of 18 preferred products.
- Step 2: Make product categories by gift types including
o Valentine’s Day gift
o Friend’s birthday gift
- Step 3: In order to have an initial understanding of customer preferences in Hong Kong, an online survey was conducted during the last 4 days, which is helpful for both product purchase and pricing.(to see questionnaire, pls click https://spreadsheets.google.com/viewform?formkey=dGctWjdDamVXRS1IRFdzWVNmQ180dGc6MA)
- Step 4: Select the most two popular ones for each product category based on 20 questionnaires’ result and create an attractive name and description for each item.
o CNY’s gift:
o Friend’s birthday gift:
Product Source
- Two Taobao.com shop in mainland
- For copyright issue, we have talked with and gotten agreement from the shop owners that part of their products will be sold on ebay.com.hk for a coursework only
- 6 selected products will be bought in this week to ensure the deal success
Pricing
- Pricing is partly based on the online survey and partly based on the wanted margin
- For sock doll’s material package, price is set between HK$50 - HK$100
- For a finished sock doll, price is set between HK$120 – HK$160
- An opening promotion of 10% discount is also published to attract potential customers
Placement
- Yahoo.com.hk is originally a preferred online channel due to its high popularity in HK
- However, as we don’t have HK Visa Credit Card (it is required by Yahoo), we choose ebay.com.hk instead. We only focus on the Hong Kong local market considering the complication of global deals.
Russell, I have a question about the deadline. I checked with the course website where it is said to be Jan 28. So I assume that time before 12:00 pm is all okay. But some classmates said that it should be before the class or by 10am on a no-class day.
ReplyDeleteAny time on the due date is fine. Since assignments are web-based there are no physical limitations that force a particular time for turning in an assignment. The date will tagged on a blog post and that will tell when it has been done. This is true for all of the assignments.
ReplyDeleteSo, you have good strategies for selling and product acquisition, how do you plan to promote your products? I would like to hear your ideas then I can comment and possibly reinforce your plans.
ReplyDelete