Sina, the No. 1 portal in China just launched its microblog (http://t.sina.com.cn) in September 2009. Several weeks ago, Google also unveiled Google Buzz to challenge Twitter and Facebook. It seems that microblogs exist everywhere. It gets me to wonder two questions:
- Why microblogs are so popular?
- What is its role in our daily life?
It is early in 2005 when the world’s first microblog, Tumbleblogs was set up. But at that time, since 3G mobile phones were not as popular as nowadays, the widespread wireless technology was still unavailable for users to share instant information and generate a quick social buzz. That’s maybe why Sina didn’t launch its microblog service until September 2009 just after China Mobile started its 3G business in China. So thanks for 3G mobile phone’s wireless tech, microblogging, a good app of Web 2.0 is now becoming another killer app of Internet.
As we all are microblog users now, how much daily time you spend on it? How many followers do you have? Or what you do more in microblogs is just following others? According to Sysomos' Inside Twitter survey, based on more than 11 million users, it shows that 10% of Twitter users account for 86% of all activity. So there is a small group of active users contributing to most of the activity. This also matches Sina microblog’s case. Sina started a test version by inviting celebrities to use its microblog service including movie stars, singers, famous journalists and writers etc. By doing so, it satisfied fans’ curiosity about their stars’ daily social life and really attracted millions public users to register in. A good marketing research and business strategy, right?
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